As you are not logged in and there are no cookies on your device, you are the Guest user for demo purposes. The stock holdings are naturally just test data.
All sites are very simply maintained by you via the built in CMS [Content Management System]. As well as simple page content this can control any bespoke systems such as the /news add-on employed here.
Back end systems can be easily written for you employing any number of extra databases, either yours or third-party. Maps, graphs, animations, video, seo and social media tools - the list goes on. Remember anything your business needs to run can be now controlled via a personal and bespoke web-app.
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